About Me

About Me


Technology & Digital Expert

I’m a technology & digital expert with 15 years of experience in delivering product management and technology transformation solutions across multiple sectors. Specialist in increasing automation, digitisation and customer engagement. Expert in translating any concept into advanced web, software, SaaS, mobile and IoT hardware.


Some facts

Years Experience
Years Education
Product Features





  • Hardware
  • Internet Technologies
  • Multimedia
  • Cyber Security
  • Web Development
  • Software Programming

View Harvard certificate here

Multimedia Technology & Design (BSc, Hons)

  • Emergent Technologies
  • Web Applications
  • Computing
  • Project Management
  • Systems Analysis
  • Business Studies
  • Web Design
  • Programming
  • Interaction
  • 3D Animation
  • Graphics
  • Video Production
  • Communication
  • Marketing

Python & SQL for Data Science and Artificial Intelligence

  • Programming
  • Data Frames
  • APIs
  • IBM Watson
  • SQL
  • Webscraping
  • Database Design

View IBM Python certificate here and the SQL certificate here


  • Agile Methodologies
  • Product Management
  • JIRA
  • Scrum
  • Kanbab
  • Project Management
  • Lean Principles

View Jira certificate here

A-Levels (ABBB)

  • Computing (A)
  • IT (B)
  • Business Studies (B)
  • Sociology (B)


  • Content Marketing
  • CRM Strategy
  • Social Media Marketing
  • Lead Generation / Nurturing
  • PPC Advertising
  • SEO
  • Web Marketing Strategy
  • Sales and Marketing Integration

View Harvard certificate here

Work Experience

Senior Product Manager

  • eCommerce
  • Web App Creation
  • Dashboard / Visualisation Creation
  • Big Data
  • AI / ML
  • Automation
  • Software Team Management

  • Product management of new features and upgrades across three eCommerce platforms (C2B, D2C and B2B), web portals and mobile apps for a Series C automotive scale-up generating $500 million annual revenue to increase automation, efficiency, customer success and innovation.
  • Delivering solutions that save 1000+ monthly hours, i.e. big data dashboards, RPA, chatbots, email automation, API integrations, automating data flows between systems, granular search filtering, redesigning user flows and creating modular eCommerce checkout baskets.
  • Leading new feature development of eCommerce marketplaces, improvements to buy-it-now and bidding functionality, location tracking apps with OCR/ML, auction platform UX redesign (web & mobile), 2-way messaging systems, monetisation products and advanced auto-bidding functionality
  • Launching ML and AI features to predict prices & costs by automating market analysis to auto-adjust eCommerce listing data to maximise revenue.
  • Scoping new solutions and features for 3 business units via weekly user and developer refinement sessions. Managing sprints and roadmaps. Writing user stories and technical specifications. Expanding the product and technology teams via interviewing and onboarding.

Senior Product Manager

  • IoT
  • Smart Hardware Creation
  • Web App Creation
  • Dashboard / Visualisation Creation
  • Big Data
  • AI / ML
  • Automation
  • Software Team Management
  • Python Django

  • Led product and feature development across the customer dashboards, visualisation and reporting squads at Infogrid, a global leader in micro-sized IoT sensors that are bundled with cloud dashboards, AI/ML and APIs to make any building a smart building.
  • Managed teams of world-class software and hardware engineers to deliver market-leading features that empower 1000’s of customers with tools for automated decision making and cost savings across commercial real estate, healthcare and facilities management sectors.
  • Scoped and released new features including widgets, big data visualisations, interactive floor plan maps, AI recommendation and predictive tools, report automation engines, user functionality enhancements and major UX upgrades across customer web apps.
  • Conducted customer discovery, data analysis, onboarding, demo and early adopter sessions. Solving advanced customer support issues.
  • Leading products that launched on iOS and Android tablets, worked on regular quick feature releases and new MVPs.
  • Collaborated with multiple departments including product design, QA, DevOps, Microservices, data science, sales, marketing and support.
  • Worked with tools including Jira, Confluence, Figma, Miro, Productboard, Python Django, Intercom, GitLab, Highcharts and Zapier.

Head of Technology

  • Technology Transformation
  • Marketing & Advertising
  • Enterprise Network Redesign & Optimisation
  • Website Redesign
  • Automation Design
  • Moving Infrastructure into Cloud
  • PPC Advertising
  • Innovative Construction
  • IT Strategy

  • Led technology and digital for Europe’s largest technology incubator owned by Canary Wharf Group hosting 200 high-tech companies.
  • Implemented product releases, digitisation projects, new user platforms, automation, smart hardware / IoT roll-outs, enterprise network upgrades, web development, advertising, infrastructure improvements, cybersecurity, vendor management and GDPR projects.
  • Saved 45% of staff capacity by rolling out a web/mobile portal to automate 1000’s of customer touchpoints i.e. payments, subscriptions, room bookings, support tickets and onboarding. Visitor self-check-in creation where users receive API voice calls, SMS and email alerts (Twilio/AWS).
  • Leading technology projects for mobile app releases, smart meeting rooms, EPOS restaurants, new buildings, co-working and events spaces.
  • Migrated 800 users to off-premise VoIP cloud telephony saving £250k on hardware, maintenance and bills along with 1000 annual staff hours.
  • Redesigned enterprise networks for 200 companies increasing resilience, cybersecurity and agility. £220k savings and 200% speed increase.
  • Website redesign resulting in modern UI/UX, easy editing and automated content for 200 companies (article/social feeds and jobs boards).
  • Managed technology projects for central government (DIT and DCMS) and Canary Wharf Group to increase FinTech and cyber business.
  • Managed PPC, advertising and influencer marketing across multiple social networks and large events resulting in £500k+ revenue.
  • Key stakeholders; CEO, CFO, IT, legal and sales heads. Managing and recruiting onsite and remote staff in networking, IT, marketing and AV.

Senior Product Manager

  • HealthTech
  • Cloud SaaS System Creation
  • Web Application Development
  • Project Management
  • E-Learning Design
  • Technology Transformation
  • EdTech

  • Led transformation of NHS training processes into fully digitised cloud web and mobile e-learning systems.
  • £100k annual cost savings per department, modular design allowing easy replication. System built to evolve with the NHS’s requirements.
  • Product managed the creation of websites, applications, intuitive dashboards, control panels, modern UI/UX and custom feature development.
  • Devised bespoke features including no-code editors, on-screen user journeys, payment gateways, auto-grading assignments, email notifications, custom permissions for user types, cybersecurity features, user verification methods and multiple copyright protection methods.
  • Implemented AI for scanning each students grades to automatically suggest related assignments to enhance learning via automation.
  • Created mobile and tablet versions of the system via wireframing , prototyping, iterative development and QA testing.
  • Key stakeholders; Heads of departments, senior management and industry experts. Recruited and managed teams of developers.

Product Manager

  • PPC Advertising
  • Cloud SaaS Tool Creation
  • Product Management
  • Lead Generation
  • Full Spectrum Marketing
  • Brand Development
  • SMS Automation

  • Product managed the creation of cloud softwares and lead generation websites for legal and insurance services clients.
  • Led the creation of a Microsoft Dynamics 365 case management software (cloud/SaaS) for legal, medical and insurance clients.
  • Implemented mobile versions, video calling, live chat, SMS automation, notification alerts, OneDrive, SharePoint and web form integrations.
  • £400k saved using SMS reminders to prevent legal cases from being closed. Conducted software demos for clients and event attendees.
  • Introduced ticketing, tracking and change control tools (JIRA and Zendesk) to improve quality and collaboration between international teams.
  • £1.5 million revenue uplift via optimising Google Ads, TV and outdoor advertising. Created websites, landing pages, newsletters, SEOs and videos.
  • Key stakeholders; CEO, senior management and client law firm partners. Managed global teams of developers and designers (Agile).

Senior Marketing Manager

  • PPC Advertising
  • Digital Marketing Funnels
  • Lead Generation Techniques
  • Landing Page & Microsite Creation
  • Events Marketing
  • Video Marketing
  • Website Rebuilds
  • Branding & PR
  • Technology Upgrades

  • Implemented and managed marketing strategies across London, USA, UAE and Brazil for the financial services industry.
  • Managed £2 million annual Google Ads spend across multiple demographics. Increased lead-gen by 600% and revenue by £20 million.
  • Led teams in creative and content departments, made 100+ websites, landing pages, newsletters and videos (HTML, CSS, JS, PHP and Adobe CS)
  • Rolled out a cloud investors portal for clients to view and manage their holdings, Salesforce, email automation and resilient web servers.
  • Organised large global and local events and secured Forbes press features resulting in large ROI.
  • Key stakeholders; CEOs, sales directors and partners firms. Trained staff and resellers on technical and IT skills increasing efficiency.

Marketing Manager

  • Evolving Website & Streaming Technology
  • Engagement Strategies across Web, Mobile, Video & Social Media
  • Advertising Campaigns
  • Video & 3D Animations
  • Software Rollouts

  • Executed marketing and advertising strategies to gain new and repeat visitors. Research and implementation of new web and video technologies.
  • Utilised design skills to create websites, graphics, videos and 3D animations. Created and managed specification documents for designers.
  • Launched systems to enhance the business, i.e. created a CRM in visual basic, video server with semantic tagging and file format converters.
  • Regular competitor and industry analysis. Worked on global projects with daily, weekly and monthly deadlines.

Marketing Analyst

  • Rebranding Marketing Collateral
  • Partner Marketing With Large Corporate Clients
  • Digital & Print Design
  • Sales

  • Transformed and rebranded all marketing material including adverts, brochures, sales sheets, graphics, email campaigns and partner materials.
  • Created an intranet portal for staff to access new marketing and sales collateral. Made videos tutorials to help staff visualise internal processes.
  • Produced custom BI reports (SAP Crystal Reports) using SQL and made a real-time database of clients on a visual geographical map.
  • Provided technical and software support for clients (service desk). Liaised with clients to gain feedback and find growth opportunities.


Proven Experience


Product Management

Agile PM, Jira (certified), Kanban, Scrum, Prototyping, MVP and Product Releases for Web/Software
Specifications, Wireframing, APIs, Scoping, Planning, Research, Testing and QA
Dev Team Recruiting, Backlog management, team management and user research
Portal Creation, Cybersecurity, Hardware Integration i.e. VoIP, EPOS, Visitor Check-in devices, etc


Multi Channel Marketing (Social, Web, Mobile, PPC, Email, Print, Event, Video)
Lead Generation, Automation, PPC & Demographic Targeting
Concept Creation, Advertising Strategies, Implementation & Campaign Management
Graphic Design, Photoshop, Illustrator, InDesign & Print Marketing.

Digital Design

Web: Web Design, HTML, CSS, JS, CMS, PHP, WordPress & SEO.
Software: Mobile apps, Web apps, Cloud SaaS, Ruby on Rails, APIs & hardware integrations.
Hardware: IoT setup, Server/Network creation, VR/AR creation & smart hardware.
Video/3D: After Effects, 3D Studio Max / Maya, Unity, WebGL, VR, Gaming & Animations




Thoughts on Tech, Marketing & Startups



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