• Category :

  eCommerce, Product, Software, Web, Mobile

• Date :

  Feb . 09 . 2023

• For:

  eCommerce Automotive Auction Website and Mobile Platform - Dealer / B2B

One of the 3 areas I was Product Managing was a B2B eCommerce platform whilst I was working at VavaCars which is a subsidiary of Vitol and is one of Europe’s largest car purchasers and sellers of cars.

One initiative I led was the redesigning and modernisation of the whole B2B eCommerce platform which included:

• Modernising the design and UX, so the site is easier to navigate on desktop and mobile, i.e. 4 cars per a row and longer page widths, floating menu, double header, multi-column footer, improved mobile experiences, clearer call to actions,
• Improving Bidding and Buy It Now technology
• Creating modular checkout baskets, so customers can be offered bolt-on services
• Increasing the amount of sidebar search filters, so customers can find cars easier based on attributes
• Registration automation, so that all required data is captured in one go saving customer and staff time for speedier account activation