A marketing and branding project I did for a leading technology provider. I have years of...
Read More
eCommerce Auction Platform – UX Redesign Modernisation
eCommerce, Product, Software, Web, Mobile
eCommerce Auction Platform – UX Redesign Modernisation
- Category :
eCommerce, Product, Software, Web, Mobile
- Date :
Feb . 09 . 2023
- For:
eCommerce Automotive Auction Website and Mobile Platform - Dealer / B2B
One of the 3 areas I was Product Managing was a B2B eCommerce platform whilst I was working at VavaCars which is a subsidiary of Vitol and is one of Europe’s largest car purchasers and sellers of cars.
One initiative I led was the redesigning and modernisation of the whole B2B eCommerce platform which included:
- Modernising the design and UX, so the site is easier to navigate on desktop and mobile, i.e. 4 cars per a row and longer page widths, floating menu, double header, multi-column footer, improved mobile experiences, clearer call to actions,
- Improving Bidding and Buy It Now technology
- Creating modular checkout baskets, so customers can be offered bolt-on services
- Increasing the amount of sidebar search filters, so customers can find cars easier based on attributes
- Registration automation, so that all required data is captured in one go saving customer and staff time for speedier account activation