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GFI – Financial Services

  • Implemented and managed marketing strategies across London, USA, UAE and Brazil for the financial services industry.
  • Managed £2 million annual Google Ads spend across multiple demographics. Increased lead-gen by 600% and revenue by £20 million.
  • Led teams in creative and content departments, made 100+ websites, landing pages, newsletters and videos (HTML, CSS, JS, PHP and Adobe CS)
  • Rolled out a cloud investor portal for clients to view and manage their holdings, Salesforce, email automation and resilient web servers.
  • Organised large global and local events. Trained staff and resellers on technical and IT skills to increase efficiency.

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