• Category :

  eCommerce, Product, Software, Web, Mobile

• Date :

  Feb . 10 . 2023

• For:

  eCommerce Automotive Auction Website and Mobile Platform - Dealer / B2B

While Product Managing at VavaCars (a Vitol subsidiary and one of Europe’s largest car purchasers), I led the development of a B2B eCommerce auction platform, with a focus on revolutionizing the bidding experience.

🔄 Initiative: Auto-Bidding Functionality Implementation

🔍 The Challenge

🖱️ Manual Bidding Limitations: Customers could only bid one increment at a time
⏰ Inefficient Process: Required constant manual intervention during auctions
😫 Customer Frustration: Difficult for buyers to win cars without continuous monitoring

💡The Solution

🎯 Maximum Price Setting: Customers set their highest willing price per vehicle
🤖 Automated Incremental Bidding: System bids on their behalf, one increment at a time
💰 Secure Wallet Integration: Auto-bid values stored securely for instant bidding

✅  The Results

⚡ Streamlined Purchasing: Drastically reduced time and effort for buyers
📱 Multi-Platform Access: Simultaneous release on desktop and mobile
🔔 Smart Notifications: Real-time alerts when auto-bids were outbid
✏️ Flexible Editing: Customers could adjust maximum prices anytime

📊 Key Features Delivered

🔘 One-Click Increment Buttons: Next three increments available as quick-bid options
📧 Automated Email System: Instant notifications for outbid situations
🎯 Bid Strategy Optimization: Customers could set and forget their maximum bids
📈 Increased Win Rates: Higher success rates for strategic buyers

Impact: Transformed a manual, time-consuming process into an automated, user-friendly experience that significantly improved customer satisfaction and bidding efficiency across VavaCars’ European operations.

Technologies: eCommerce platforms, real-time bidding systems, mobile optimization, notification services, payment wallet integration