About Me

About Me


Technology & Digital Expert

I’m a technology & digital expert with 12 years of industry experience in enhancing technology transformation, digitisation, automation, marketing and customer engagement. I’m able to turn any concept into a digital product, i.e. web, software, mobile and hardware.


Some facts

Years Experience
Years Education
Industries Worked In





  • Hardware
  • Internet Technologies
  • Multimedia
  • Cyber Security
  • Web Development
  • Software Programming

Multimedia Technology & Design (BSc, Hons)

  • Emergent Technologies
  • Web Applications
  • Computing
  • Project Management
  • Systems Analysis
  • Business Studies
  • Web Design
  • Programming
  • Interaction
  • 3D Animation
  • Graphics
  • Video Production
  • Communication
  • Marketing

Python for Data Science and Artificial Intelligence

  • Programming
  • Data Frames
  • APIs
  • IBM Watson
  • Webscraping


  • Agile Methodologies
  • Product Management
  • JIRA
  • Scrum
  • Kanbab
  • Project Management
  • Lean Principles

A-Levels (ABBB)

  • Computing (A)
  • IT (B)
  • Business Studies (B)
  • Sociology (B)


  • Content Marketing
  • CRM Strategy
  • Social Media Marketing
  • Lead Generation / Nurturing
  • PPC Advertising
  • SEO
  • Web Marketing Strategy
  • Sales and Marketing Integration

Work Experience

Product Manager

  • IoT
  • Smart Hardware Creation
  • Web App Creation
  • Dashboard / Visualisation Creation
  • Big Data
  • AI / ML
  • Automation
  • Software Team Management

  • Infogrid provides the world's smallest IoT sensors bundled with AI/ML features that connect into powerful cloud dashboards and APIs making any building a smart building increasing automation and savings in time, cost and environmental impact.
  • I'm leading Product for the Visualisation division to enhance, evolve, experiment and push boundaries across Infogrid's cloud dashboards, visualisations and user journeys.
  • Collaborating with world-class software & hardware engineering teams and data scientists.

Head of Technology

  • Technology Transformation
  • Marketing & Advertising
  • Enterprise Network Redesign & Optimisation
  • Website Redesign
  • Automation Design
  • Moving Infrastructure into Cloud
  • PPC Advertising
  • Innovative Construction
  • IT Strategy

  • Leading the technology and digital strategy for Europe’s largest technology incubator owned by the Canary Wharf Group hosting 200 start-ups, scale-ups and corporate innovation labs.
  • Implementing product releases, digitisation projects, automation, smart hardware, IoT, enterprise network upgrades, web development, advertising, infrastructure improvements, cyber security and GDPR projects.
  • Key stakeholders; CEO, CFO, IT, legal and sales heads. Managing and recruiting onsite and remote staff in networking, IT, marketing and AV.
  • Cloud portal creation automating 1000’s of users tasks for payments, meeting rooms, visitor invites, support ticketing and onboarding saving 40% of staff capacity. Implementing payment processors and eCommerce modules to digitise payments and increase recurring subscriptions.
  • Visitor self-check-in system creation saving 45% of staff capacity, 1000’s of users receive API voice calls, SMS and email alerts (Twilio and AWS) when their visitors arrive.
  • Managing PPC advertising across LinkedIn, Twitter, Facebook and Instagram’s advertising networks resulting in £500k+ revenue.
  • Migrating 800 users to off-premise VoIP cloud telephony saving £250k.
  • Network redesign for 200 companies increasing resilience, cybersecurity and agility. £220k saving on switches and 200% speed increase.
  • Website redesign resulting in modern UI/UX, easy editing and automated content for 200 companies (article/social feeds and jobs boards).
  • Leading technology projects for mobile app releases, smart meeting rooms, EPOS restaurants, new buildings, co-working and events spaces.
  • Managing technology projects for central government (DIT and DCMS) and Canary Wharf Group to increase FinTech and cyber business.
  • Expansion via partnering with influencers and new sectors resulting in additional clients. Running large events for different technology verticals.
  • Managing, merging and changing of vendors and suppliers to reduce costs and increase output.

Senior Product Manager

  • HealthTech
  • Cloud SaaS System Creation
  • Web Application Development
  • Project Management
  • E-Learning Design
  • Technology Transformation

  • Led transformation of NHS classroom-based training into cloud web and mobile e-learning systems.
  • £100k annual cost savings per department, modular design allowing easy replication, system built to evolve with the NHS’s requirements.
  • Project managed the creation of websites, applications, intuitive dashboards, control panels, modern UI/UX and custom feature development.
  • Devised bespoke features including advanced no-code editors, tailored on-screen user journeys, payment gateways, auto-grading assignments, automated email alerts, custom permissions for different user types, cybersecurity features, user verification methods and multiple copyright protection methods.
  • Implemented AI for scanning each students grading to automatically suggest related assignments to automatically enhance learning.
  • Created mobile and tablet version of the system via QA testing, wireframing and prototyping.
  • Key stakeholders; Heads of departments, senior management and industry experts. Recruited and managed teams of developers (Agile).

Product Manager

  • PPC Advertising
  • Cloud SaaS Tool Creation
  • Product Management
  • Lead Generation
  • Full Spectrum Marketing
  • Brand Development
  • SMS Automation

  • Product managed cloud software builds and used digital and web skills to increase lead generation for in-house legal and insurance teams.
  • Managed the creation of a Microsoft Dynamics 365 case management software (cloud/SaaS) for legal, medical and insurance clients.
  • Implemented mobile versions, video calling, live chat, SMS automation, notification alerts, OneDrive, SharePoint and web form integrations.
  • £1.5 million revenue uplift via optimising Google Ads, TV and outdoor advertising. Created websites, landing pages, newsletters, SEOs and videos.
  • £400k saved using SMS reminders to prevent legal cases from being closed. Conducting software demos for clients and event attendees.
  • Introduced ticketing, tracking and change control tools (JIRA and Zendesk) to improve quality and collaboration between international teams.
  • Key stakeholders; CEO, senior management and client law firm partners. Managed global teams of developers and designers (Agile).

Senior Marketing Manager

  • PPC Advertising
  • Digital Marketing Funnels
  • Lead Generation Techniques
  • Landing Page & Microsite Creation
  • Events Marketing
  • Video Marketing
  • Website Rebuilds
  • Branding & PR
  • Technology Upgrades

  • Implemented and managed marketing strategies across London, USA, UAE and Brazil for financial services products.
  • Managed £2 million annual Google Ads spend across multiple demographics. Increased lead-gen by 600% and revenue by £20 million.
  • Led teams in creative and content departments, made multiple websites, landing pages, newsletters and videos (HTML, CSS, PHP and Adobe CS)
  • Created an investor portal (PHP) for clients to view and manage their holdings. Rolled out Salesforce, email automation and resilient web servers.
  • Organised large global and local events and secured Forbes press features resulting in large ROI.
  • Key stakeholders; CEOs, sales directors and partners firms. Trained staff and resellers on technical and IT skills increasing efficiency.

Marketing Manager

  • Evolving Website & Streaming Technology
  • Engagement Strategies across Web, Mobile, Video & Social Media
  • Advertising Campaigns
  • Video & 3D Animations
  • Software Rollouts

  • Executed marketing and advertising strategies to gain repeat and new visitors. Research and implementation of new web technologies.
  • Used design skills to create websites, graphics, videos and 3D animations. Created and managed specification documents for designers.
  • Launched systems to enhance the business, i.e. created a CRM in visual basic, video server with semantic tagging and file format converters.
  • Regular competitor analysis and lists of improvements to implement. Worked on global projects with daily, weekly and monthly deadlines.

Marketing Analyst

  • Rebranding Marketing Collateral
  • Partner Marketing With Large Corporate Clients
  • Digital & Print Design
  • Sales

  • Transformed and rebranded all marketing material including adverts, brochures, sales sheets, graphics, email campaigns and partner materials.
  • Created an intranet portal for staff to access new marketing and sales collateral. Made videos tutorials to help staff visualise internal processes.
  • Produced custom BI reports (SAP Crystal Reports) using SQL and made a visual real-time database of clients on a GeoMap.
  • Provided technical and software support for clients (service desk). Liaised with clients to gain feedback and find growth opportunities.


Proven Experience


Product Management

Agile PM, Jira (certified), Kanban, Scrum, Prototyping, MVP and Product Releases for Web/Software
Specifications, Wireframing, APIs, Scoping, Planning, Research, Testing and QA
Dev Team Recruiting, Backlog management, team management and user research
Portal Creation, Cybersecurity, Hardware Integration i.e. VoIP, EPOS, Visitor Check-in devices, etc


Multi Channel Marketing (Social, Web, Mobile, PPC, Email, Print, Event, Video)
Lead Generation, Automation, PPC & Demographic Targeting
Concept Creation, Advertising Strategies, Implementation & Campaign Management
Graphic Design, Photoshop, Illustrator, InDesign & Print Marketing.

Digital Design

Web: Web Design, HTML, CSS, JS, CMS, PHP, WordPress & SEO.
Software: Mobile apps, Web apps, Cloud SaaS, Ruby on Rails, APIs & hardware integrations.
Hardware: IoT setup, Server/Network creation, VR/AR creation & smart hardware.
Video/3D: After Effects, 3D Studio Max / Maya, Unity, WebGL, VR, Gaming & Animations




Thoughts on Tech, Marketing & Startups



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