• Category :

  eCommerce, Product, Software, Marketing

• Date :

  Sep . 22 . 2025

🛡️ Senior Product Manager | Subscriptions @ The Economist

Led product strategy for subscriber growth, retention, and engagement across Salesforce, Partnerships, and Enterprise teams. Spearheaded key initiatives to optimise the user journey from acquisition to login.

✅ Drove Newsletter Opt-ins: Shifted from optional checkboxes to mandatory radio buttons during account creation, forcing an active choice and significantly increasing subscriptions.

🔐 Simplified User Access: Integrated Google and Facebook Single Sign-On (SSO), reducing failed login and registration attempts and streamlining the user journey.

🏢 Enabled Enterprise Access: Integrated with OpenAthens, allowing employees at hundreds of enterprises and corporates to access The Economist with their existing company credentials.

🎧 Unlocked Premium Content: Launched Spotify account linking, enabling access to exclusive, premium podcasts for subscribers and creating a new engagement channel.

🎯 Personalised Experiences:   Launched tailored onboarding flows and analytics dashboards for users who are part of an organisation, enabling them to see content trends among colleagues, leadership, and industry peers.

🤖 ML-Powered Content Recommendations: Implemented machine learning to analyse user behaviour and serve personalised content recommendations, increasing engagement by surfacing relevant articles, topics and reports.