• Category :

  eCommerce, Product, Software, Web, Mobile

• Date :

  Feb . 09 . 2023

• For:

  eCommerce Automotive Auction Website and Mobile Platform - Dealer / B2B

Whilst I was a Product Manager at VavaCars (a Vitol subsidiary and one of Europe’s largest automotive marketplaces), I spearheaded the comprehensive modernization of our B2B eCommerce platform.

🎯 Initiative: Complete Platform Redesign & Feature Enhancement

🔄 Platform Modernization

🎨 UI/UX Overhaul: Complete visual redesign with modern aesthetics
💻 Desktop Optimization: Four cars per row layout with extended page widths
📱 Mobile-First Approach: Enhanced mobile experience with responsive design
🧭 Improved Navigation: Floating menus and double-header system for easy access
🔍 Multi-Column Footer: Streamlined site navigation and information architecture

🛒 Ecommerce Feature Enhancements

🤖 Auto-Bidding Integration: Automated bidding functionality for seamless auctions
🛍️ Streamlined Buy-It-Now: Simplified instant purchase options
🧩 Modular Checkout: Flexible basket system for add-on services (finance, warranty, etc.)
🔧 Advanced Search Filters: Expanded sidebar filters for precise vehicle discovery

⚡ Registration & User Experience

📋 One-Step Registration: Automated data capture for faster account activation
🎮 Gamification Strategy: Partial content previews to encourage user registration
🚀 Faster Onboarding: Reduced customer and staff time for account setup
📊 Clear CTAs: Improved conversion paths throughout the user journey

✅ Business Impact

📈 Increased Engagement: Enhanced user experience led to longer session times
🛒 Higher Conversion Rates: Streamlined processes improved purchase completion
📱 Mobile Performance: Significant improvement in mobile user satisfaction
⏱️ Operational Efficiency: Reduced support tickets and manual processing

Result: Transformed an outdated platform into a modern, user-centric eCommerce experience that significantly improved customer satisfaction, conversion rates, and operational efficiency across VavaCars’ European B2B automotive marketplace.

Technologies: UI/UX design, responsive web development, eCommerce platforms, mobile optimization, gamification strategies, automated registration systems